Babies and Small Children - Central PA Market Facts
UNITED STATES BIRTH FACTS
There are slightly fewer than 4 million babies born in the United States each year. The United States is the third most populous country in the world after China and India. It is projected that because of economic influences, long-term trends in marriage, women’s education, and employment among other factors, by 2050 the U.S. will be the fourth most populous country in the world after Nigeria.
Statistics show that women are waiting longer before having children. The age of first-time moms has increased to the age of 26 compared to 1970 when the average age was 21.4 years old. In 2013, the total number of births declined in age groups of women between 15 to 19, 20 to 24, and 25 to 29 but rose for those between 30 to 34 and 35 to 39 years old.
CENTRAL PENNSYLVANIA POPULATION 0 TO 4 YEARS OLD
In the nine Central Pennsylvania counties, it is estimated that there are approximately 140,000 children ages 0 to 4 years old. This number is projected to decrease by a half of a percent from 2015 to 2020. These estimates show that Perry County could expect the largest decrease (-5.5%) in this portion of the population. Cumberland County is expected to see the highest increase (1.3%) followed by Lancaster County (0.8%) for children ages 0 to 4 years old.
The graph above displays the total Central Pennsylvania population ages 0 to 4 years old in 1 year increments.
The graph above displays the change in total population ages 0 to 4 years old in Central Pennsylvania counties from 2015 to 2020. Overall, this portion of the population is expected to decrease by a half a percent in that time frame. The blue bars in the graph represent the population in 2015 and the green bars represent the population in 2020.
CENTRAL PENNSYLVANIA SPENDING ON INFANT CLOTHING, DIAPERS, ACCESSORIES AND FOOTWEAR, AND DAYCARE
Combined spending on infant apparel, undergarments, diapers, and accessories and footwear in Central Pennsylvania totals $149.3 million. This is equivalent to approximately $163.81 per household in Central Pennsylvania. Lancaster County has the highest total spending ($33.1 million), followed by York County ($28.5 million) and Berks County ($25.6 million). Cumberland County has the highest “per household” (total spending divided by the total number of households) spending of $179.78. The breakdown of these expenditures includes:
- $86.3 million spent for infant apparel
- $49.4 million spent for undergarments and diapers
- $13.7 million for accessories and footwear
Daycare and preschool expenses total approximately $291.2 million in Central Pennsylvania. Again, Lancaster County leads for the highest total spending of $65.0 million, followed by York County ($56.4 million). Cumberland County ranks highest in Central Pennsylvania for per household spending of $356.42.
CENTRAL PENNSYLVANIA CONSUMER BEHAVIORS - BABIES AND SMALL CHILDREN
- 11.9% of households used baby food in the past 6 months
- 26.4% of households used disposable diapers in the past 6 months
- 12.4% of households own baby furniture
- 5.4% of households purchased baby furniture in the past 6 months
- 2.8% of households spent more than $100 on baby furniture in the past 6 months
- 9.0% of households own a stroller
- Bought clothing in the last 6 months for:
- Children under 1 – 17.8% of households
- Children age 1-2 – 16.8% of households
- Children age 2-3 – 28.4% of households
- Spending on toys and games for children in the past 12 months:
- Less than $50 – 14.1% of households
- $50-$99 – 5.9% of households
- $100-$199 – 14.2% of households
- $200-$499 – 21.4% of households
- $500+ - 11.7% of households
The heat map above displays the number of households that spent $200-$499 on toys/games for a child in the last twelve months by zip code. Darker colors represent a larger number of households, while lighter colors represent a smaller number of households.