RESEARCH & MAPPING

Calculated Density - Based on Customer Locations

Calculated Density - Based on Customer Locations
Category: Customer Location Analysis

This map displays the calculated density of customer address points. The Density Analysis takes known quantities of some phenomenon (in this instance - customer addresses) and spreads these quantities across the map calculating the number of customers per square mile. The darker colors toward the center represent areas of a higher concentration of customers, while lighter colors on the outside represent areas of a lower concentration of customers.